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Serie A broadcasts first match in the metaverse

"We have chosen to be the first to broadcast a football match in the metaverse because we believe that the frontier of technological innovation is extremely important for a modern league," said Serie A CEO Luigi De Siervo

By Jenny Priestley

Italy’s Serie A has become top football league to broadcast a match in the metaverse.

Sunday’s game between AC Milan and Fiorentina was available in the Serie A room in The Nemesis metaverse for fans in Africa and the Middle East.

“We have chosen to be the first to broadcast a football match in the metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as Serie A,” the league’s CEO Luigi De Siervo said.

“The Middle East and North Africa (MENA) represent a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments.”

As well as watching the match, fans were able to interact inside the room with special games related to Serie A’s competitions and visit the league’s official social channels.

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio and occasionally pops up on TV.

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