Italy’s Serie A has become top football league to broadcast a match in the metaverse.
Sunday’s game between AC Milan and Fiorentina was available in the Serie A room in The Nemesis metaverse for fans in Africa and the Middle East.
“We have chosen to be the first to broadcast a football match in the metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as Serie A,” the league’s CEO Luigi De Siervo said.
“The Middle East and North Africa (MENA) represent a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments.”
As well as watching the match, fans were able to interact inside the room with special games related to Serie A’s competitions and visit the league’s official social channels.
The first metaverse experience for calcio fans across the MENA region, brought to you by Lega Serie A.
Be part of it by getting 1 of 10,000 free NFTs.
Watch the big match @acmilan vs @ACFFiorentinaEN, May 1st at 3PM CEST in the metaverse!
— Lega Serie A (@SerieA_EN) April 30, 2022