Quibi, the short-form mobile video platform, is reportedly in talks to launch its app on both Roku and Amazon Fire TV.
According to Variety, Quibi’s negotiations with Amazon have “recently picked back up,” while discussions with Roku are said to be in very early stages.
Quibi launched on 6th April, right in the middle of the pandemic shutdown. As the streamer is mostly targeted at commuters who watch content during their journeys to and from work, the app has been slow to build a subscriber base.
The Wall Street Journal previously reported that at the current pace of viewers signing up for subscriptions, the app will have less than 2 million paying subscribers by April 2021, just 30 per cent of its 7.4 million year-one target – although the company itself has disputed those figures.
Shortly after launch Quibi announced plans to enable viewers to cast the service from their smartphone to their TV. It added support for Apple’s AirPlay in late May, enabling users send streams to Apple TV set-tops and other compatible devices. On 9th June, Quibi updated its Android and iOS apps to support Google’s Chromecast and Chromecast-integrated TVs.
