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PBS America deploys Simplestream technology for Freeview Play launch

The broadcaster leveraged Simplestream's proprietary Media Manager and App Platform products

British TV channel PBS America has deployed technology from Simplestream to launch its first on-demand service on Freeview Play devices.

The broadcaster leveraged Simplestream’s proprietary Media Manager and App Platform products, which combine to provide a framework for delivery, presentation, and monetisation of content, cross-platform.

Media Manager has been integrated into PBS America’s cloud playout provider Amagi in order to provide a fully automated OTT content workflow.

App Platform offers a comprehensive set of out-of-the-box UIs and functionalities to aid content discovery, as well as best-in-class on-demand consumption for end-users, said Simplestream.

Simplestream has integrated with PBS America’s existing tech stack. The combined solution will support PBS America in delivering brand-new content to over 10 million Freeview Play users across the UK, said the company.

Commenting on the launch, PBS America’s general manager, Richard Kingsbury, said: PBS America on Freeview Play is our first streaming catch-up service in the UK and Simplestream have been impressive in terms of their expertise and collaboration in working with us and our other tech partners”.

Simplestream’s head of sales, Josh Harrington, added: Our objective at Simplestream is to facilitate the launch of new services in a frictionless and time-sensitive manner. We’re especially pleased to have been able to work with PBS’ existing playout and ad-serving partners. PBS America built upon their previous investments and obtained incremental reach on time and within budget.”