New figures from Digital TV Research suggest SVoD subscriptions in 138 countries will reach 1.5 billion by 2026.
According to the analysts, SVoD subscriptions growth is faster than for SVoD subscribers [an SVoD subscriber pays for at least one SVoD subscription].
This means that the average SVoD subscriber will pay for 2.14 SVoD subscriptions by 2026 – up from 1.74 in 2020.
Simon Murray, principal analyst at Digital TV Research, said: “There will be 700 million SVoD subscribers by 2026; up by 35 per cent from 518 million at end-2020. The 2026 total represents 39 per cent of TV households, increasing from 30 per cent in 2020.”
The US will overtake China as the subscription leader in 2021, said Digital TV Research. China and the US will together account for 48 per cent of the global total by 2026; down from 59 per cent in 2020.
This indicates that other countries are growing faster, said the analysts. SVoD subscriptions in India will nearly triple between 2020 and 2026 to 155 million – representing 10 per cent of the world’s total.