Global OTT revenues will grow by $89 billion over the next five years according to new figures from Digital TV Research.
The analysts predict revenues will grow from $135 billion in 2021, with around $21 billion being added in 2022 alone.
SVoD revenues will climb by $48 billion between 2021 and 2027 to total $136 billion, while AVoD revenues will increase by $37 billion between 2021 and 2027 to reach $70 billion, say the analysts.
From the 138 countries covered by Digital TV Research, the top five will command 65 per cent of global OTT revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027; up from 17 countries in 2021.
Simon Murray, principal analyst at Digital TV Research, said: “The US will command 45 per cent of global revenues by 2027. We forecast that US revenues will climb by $45 billion between 2021 and 2027 to reach $106 billion.”