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OTT revenues predicted to reach $224 billion by 2027

Around $21 billion in revenues is predicted to be added in 2022 alone

Global OTT revenues will grow by $89 billion over the next five years according to new figures from Digital TV Research.

The analysts predict revenues will grow from $135 billion in 2021, with around $21 billion being added in 2022 alone.

SVoD revenues will climb by $48 billion between 2021 and 2027 to total $136 billion, while AVoD revenues will increase by $37 billion between 2021 and 2027 to reach $70 billion, say the analysts.

From the 138 countries covered by Digital TV Research, the top five will command 65 per cent of global OTT revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027; up from 17 countries in 2021.

Simon Murray, principal analyst at Digital TV Research, said: “The US will command 45 per cent of global revenues by 2027. We forecast that US revenues will climb by $45 billion between 2021 and 2027 to reach $106 billion.”