Global OTT revenues from both film and TV are set to hit $167 billion by 2025 according to Digital TV Research.
That would be double the $83 billion in 2019. The analysts predict $16 billion will be added in 2020 alone.
SVoD’s share of OTT revenues will stay at around 58 per cent, meaning that SVoD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.
Simon Murray, principal analyst at Digital TV Research, said: “Taking account of the coronavirus impact, we have overhauled our forecasts for 138 countries. SVoD has boomed during the lockdown – and thanks to the rollout of Disney Plus. However, advertising confidence has been hit. We expect lower growth for AVoD in 2020 – but recovery thereafter.”
From the 138 countries Digital TV Research analysed, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72 per cent in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.