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Nordic streamer Viaplay set for US launch

Launches in the Netherlands and the UK will follow in 2022

NENT Group’s streaming service Viaplay will launch in the United States on 15th December.

The service will be initially available on Comcast’s entertainment devices, including Xfinity X1, Xfinity Flex and the recently announced XClass TV. A DTC app is expected to launch in “due course”.

The US launch takes Viaplay’s global footprint to 10 countries, with the company planning “at least six more” by the end of 2023.

It will launch in the Netherlands on 1 March 2022 and in the UK during the second half of 2022, with Canada, Germany, Austria and Switzerland set to follow by the end of 2023 at the latest.

At launch in the United States, the streamer’s catalogue will include more than 1,100 hours of premium Nordic series and films, with a focus on thrillers, drama and young adult content.

Anders Jensen, NENT Group president and CEO, said: “Our small corner of Europe produces some of the world’s most compelling stories. We create special shows that have both style and substance, and that have been embraced by audiences and critics. At the same time, Hollywood stars like Mads Mikkelsen and Alicia Vikander have helped put the Nordic region even more firmly on the map. There is a receptive audience of Nordic drama fans waiting in the US for Viaplay’s unique offering, which will bring the best of Nordic storytelling to the world’s most dynamic streaming market.”