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New solution aims to remove complexity of video streaming

The new Streams solution is a culmination of existing products in the Bitmovin range: Bitmovin Player, Encoding, and Analytics

Video streaming infrastructure provider Bitmovin has announced the launch of Streams, an “easy-to-use solution for video developers of every level, helping them simplify video workflows and accelerate time-to-market while maintaining the highest quality viewing experiences”. Streams enables developers to deliver content to their audience in three easy steps: upload, embed and then analyse with zero waiting times.

The company said that Streams combines Bitmovin’s existing products: the Bitmovin Player, Bitmovin Encoding, and Analytics, alongside its content delivery network and storage capabilities, into a single product. It is primarily designed to support new media companies across e-commerce, e-learning, health and fitness, and religion and culture.

“Streams is one of our most important launches to date because it helps new media companies deliver high-quality streams to audiences simply and efficiently,” said Stefan Lederer, CEO and Co-Founder of Bitmovin. “New media companies typically have smaller developer teams that don’t have the time and capacity to get familiar with the complexities of video streaming. Therefore, there is a clear market need for a straightforward, low or no-code solution like Streams that removes the complexity of video streaming to deliver content at speed and scale.

“Demand for video streaming has grown at an incredible rate in recent years, all of which has been underpinned by extraordinary technological advancements. However, there now needs to be a greater focus on making innovations work in a simpler, more user-friendly way so video streaming can truly become ubiquitous, to enable everyone to build video products on the same level of quality and experience as the big names like Netflix.”