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Nagravision adds customer management and monetisation capabilities to streaming ecosystem

Adding Evergent to its OpenTV Video Platform partner ecosystem directly addresses users need for multi-service entertainment offerings, said the company

Nagravision is adding Evergent’s customer management and monetisation capabilities to its streaming partner ecosystem.

According to the company, adding Evergent to its OpenTV Video Platform partner ecosystem directly addresses users need for multi-service entertainment offerings that deliver personalised immersive watch and play experiences.

The addition also means the platform can support use cases such as segmented offers and consumer targeting, thanks to Evergent’s flexible subscription and customer management solution, said Nagravision.

The OpenTV Video Platform enables operators to offer customised experiences based on a range of channels, apps and services. It uses gamification and AI-powered recommendations to deliver individual subscriber preferences.

Stéphane Le Dreau, SVP global products and partnerships at Nagravision said, “Helping our customers optimise revenue while reducing churn through the provision of highly personalised offers is a core part of our streaming proposition. To achieve this, we continually review synergies across our partner ecosystem to ensure our customers can confidently deploy our solutions safe in the knowledge that they support the latest and future demands of their consumers.

“The addition of Evergent into our ecosystem supports this vision and underlines our commitment to ensuring our customers can rapidly scale, transform and personalise their offers to maximise consumer engagement.”