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ITV Hub records best ever month

ITV Hub+, the ad-free subscription version of ITV Hub, also broke records

ITV’s VoD service ITV Hub has recorded its most successful month ever in July, with 93.3 million consumption hours viewed, a 221 per cent increase on 2020.

The service also saw a record number of monthly active users (a 119 per cent year-on-year increase) and recorded 219 million live streams throughout the month.

Programming driving the increase included Euro 2020, the return of Love Island, and ITV mainstays Coronation Street and Emmerdale.

ITV Hub+, the ad-free subscription version of ITV Hub, reached 567,000 subscribers in July – also a record and a 16 per cent year-on-year increase.

Rufus Radclifffe, ITV managing director, on demand, said: “We knew this summer was going to be a big TV moment with the most talked-about events on ITV, but these figures show just how successful ITV Hub has been in bringing those ‘can’t miss’ occasions to viewers. It’s testament to the work of the Hub team that more people than ever are using the service.”