More viewers are watching TV content via the internet than ever before in Germany, Austria and Switzerland according to new figures from Zattoo.
The company’s 2022 Streaming TV Report found that for the first time, the internet is the most used TV reception method among German internet users. More than half of the survey’s respondents said they would consider cutting the cord and using the internet to watch TV in the future.
Previously, the most widely used method for receiving TV signals in Germany was via cable, which has dropped three percentage points in the last year, to 38 per cent of viewers. Reception via satellite is also down one percentage point to 39 per cent. The use of DVB-T gained one percentage point, and is now 9 per cent.
In Switzerland, the internet remains the most used TV reception method, with 61 per cent of internet users watching TV via IPTV services and TV streaming apps, up by 5 per cent from 2021. The number of viewers receiving their TV via cable has dropped by 11 percentage points over the past year to just 40 per cent.
In Austria, around a third (37 per cent) of viewers receives their TV signals via the internet. The report says viewers who watch TV via the internet are gaining ground on the number of viewers who watch via satellite, which is currently at 43 per cent.
The report is based on an online representative survey conducted by Kantar on behalf of Zattoo which involved 1,000 German, 1,000 Austrian and 800 Swiss internet users between the ages of 16 and 69.
