The number of gross SVoD subscriptions grew by 28 per cent in 2019 according to figures from Digital TV Research.
The analysts found the global net subscriber count rose by 55 million (16 per cent) in 2019 to total 403 million. Therefore, gross subscriptions are growing faster than net subscribers, the analysts said.
The average SVoD subscriber paid for 1.59 SVoD subscriptions in 2019 – up from 1.44 in 2018.
Simon Murray, principal analyst at Digital TV Research, said: “The number of gross SVoD subscriptions increased by 139 million in 2019 to 642 million – having grown by a similar amount in 2018.”
Ten countries had more than 10 million SVoD subscriptions by end-2019 – collectively providing 84 per cent of the global total.