Global OTT revenues for both TV and film hit $83 billion in 2019 according to new figures from Digital TV Research.
In comparison, revenues in 2018 peaked at $67 billion, and in 2017 the number reached $50 billion.
Of the $16 billion additional OTT revenues in 2019, the analysts found SVoD contributed $12 billion. Its share of OTT revenues reached 58 per cent. SVoD revenues reached $48 billion last year.
From the 138 countries covered, the top five commanded 72 per cent of the global revenues by 2019. OTT revenues exceeded $1 billion in 13 countries in 2019.
Simon Murray, principal analyst at Digital TV Research, said: “The US added $8 billion in revenues in 2019 – half of the global additions, with China up by $1 billion.”