Discovery has employed scheduling and syndication capabilities from Edgecast in order to expand the reach of its streaming service, Discovery Plus.
The broadcaster has used the technology to syndicate 11 discovery+ channels to new streaming services, enabling content owners to publish streams directly to the most popular distribution platforms.
Discovery Plus can also leverage Edgecast’s technology to support multiple monetisation models and extend content reach to several devices and video content distributors, such as Prime Video.
“Our scheduling and syndication technology empowers Discovery Plus to curate seamless channel experiences for their audiences using assets from their VoD library,” said Ariff Sidi, general manager and chief product officer at Edgecast.
“This breathes new life into large VoD libraries while simultaneously creating compelling lean-back experiences that work incredibly well in increasingly popular connected TV environments.
“We’re extremely proud to be helping Discovery maximise engagement with its customers by keeping them watching longer, ensuring their favourite programmes are available whenever and wherever they want.”
Yesterday, Discovery reported that its direct-to-consumer (DTC) efforts hit the 20 million sub milestone at the end of Q3 2021.
Discovery CEO said there were opportunities to further grow the company’s streaming operations after the planned merger with WarnerMedia is completed.