Disney Plus wants to let its viewers watch content together via a new feature called GroupWatch.
Up to seven Disney Plus subscribers can watch and react to the same TV series or film at the same time.
GroupWatch is available in the United States initially, but is expected to be rolled out to subscribers in Europe during the autumn.
It is available on almost all platforms where Disney Plus can be viewed, and on screens of all sizes.
GroupWatch is not a web browser extension or something limited to a laptop. It is available, with a few minor exceptions, on all connected platforms where Disney+ can be viewed, on screens of all sizes.
By tapping the GroupWatch icon on a series or film on Disney Plus via a mobile device or the web, a subscriber can invite others to join. Once those invites are accepted, the viewing session can occur via a connected-TV device or smart TV.
“Storytelling comes alive when you’re able to share and enjoy it with others, and in this moment when many are still apart from their friends and family, GroupWatch offers a way to safely connect virtually by co-viewing your favourite Disney Plus stories with your favourite people from the comfort of your living room,” said Jerrell B Jimerson, SVP Product Management for Disney Plus.