Disney CEO Bob Chapek has announced its D2C service Disney Plus has reached the milestone figure of 100 million subscribers just 16 months after it launched.
It took Netflix around six years to reach the same figure, it remains the market leader with over 200 million subscribers.
“The enormous success of Disney Plus — which has now surpassed 100 million subscribers — has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” Chapek said.
“In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the company’s top priority, and our robust pipeline of content will continue to fuel its growth.”
Prior to the streamer’s launch in the United States, Disney predicted it would reach 60 to 90 million global subscribers by fiscal year 2024, with the majority outside the US. In fact, the SVoD has completely smashed the company’s targets. Disney execs are now predicting it could have 230 million to 260 million subscribers by 2024.