Discovery Inc has partnered with Vodafone on the launch of its new streaming service Discovery Plus in 12 European markets.
It means the streamer will be available to Vodafone TV and mobile customers in Germany, Italy, Spain, Romania, Portugal, Greece, Czech Republic, Hungary, Ireland and Iceland – as well as mobile-only customers in the UK and Turkey.
This partnership gives Discovery access to roughly 100 million Vodafone TV, fixed broadband and mobile-subscribers across Europe, with rollouts in each of the 12 markets to take place during 2021 and 2022.
Discovery’s linear channels will continue to be available to Vodafone customers on TV in Germany, Italy, Spain, Romania, Portugal, Greece, Czech Republic, Hungary, Ireland and Iceland.
David Zaslav, president & CEO of Discovery, Inc. said: “We are delighted to announce this multi-territory and multi-platform partnership with Europe’s largest mobile and fixed network operator. Vodafone’s vast and deep consumer relationships will provide a powerful engine for discovery plus as together we bring the definitive destination for real-life entertainment to consumers across Europe. Our hybrid agreement with Vodafone advances our broader strategy of expanding our linear distribution relationships to bring our popular content to consumers across more platforms and devices.”