Discovery says it’s reached 15 million subscribers across its direct-to-consumer services, including the recently launched Discovery Plus streaming service.
In February, the company said it had 11 million subs globally.
As part of its Q1 2021 results announcement, Discovery said it’s total share of viewing across its international linear portfolio grew 2 per cent on average in Q1, marking seven consecutive quarters of year-over-year share improvement.
International advertising revenue increased 16 per cent during the first three months of 2021, driven by improved overall performance in all regions.
David Zaslav, president and CEO of Discovery said: “The global rollout of Discovery Plus is off to a fantastic start by any measure. Key metrics, including subscriber additions, customer engagement, and retention, are exceeding our expectations and demonstrating sustained momentum into the second quarter.
“We now have 15 million total paying direct-to-consumer subscribers across our global portfolio driven primarily by Discovery Plus, having crossed 13 million total paying direct-to-consumer subscribers at the end of March. At the same time, we continue to extend our overall engagement with viewers across screens, anchored by another quarter as the most-watched pay-TV portfolio in the US and our seventh consecutive quarter of international share growth.”