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DAZN launches innovation hub

DAZN X will focus on developing interactive and engaging content layers for DAZN's audience

Sports streamer DAZN is launching a new innovation hub, DAZN X, which will operate as a global business unit across all the company’s core markets.

The hub has been launched following DAZN’s acquisition of video streaming innovation company TEXEL. All of TEXEL’s staff will join DAZN X as it focuses on developing interactive and engaging content layers for DAZN’s audience, including being able to talk, share, shop and play with their friends and communities while live streaming premium sports content.

DAZN said the acquisition will “fast-track [its] ability to take the fan experience to the next level”.

Shay Segev, DAZN co-CEO, said of the deal, “We are here to revolutionise the sports viewing experience by making it more exciting, more sociable and engaging. Our acquisition of TEXEL and the launch of DAZN X significantly accelerates our strategy and positions us as the world’s leading sports innovator.”

CEO and co-founder of TEXEL, Amir Segev, added, “DAZN shares our vision of redefining the viewer experience by providing richer, more relevant and interactive content. We are immensely motivated as we join the fantastic teams at DAZN to innovate and reshape sports viewing for the better.”