LTN has announced an expansion of its collaboration with DAZN.
The sports entertainment platform is aiming to increase its coverage of live international football competitions to betting audiences and commercial partners across Germany. A range of LTN’s automated linear channel creation and playout solutions, enable DAZN to deliver a portfolio of 11 low latency live streaming channels to serve around 1,000 betting locations in the country, along with its distribution partner, Amazon Prime Video.
LTN’s scalable video transport solutions are providing DAZN with the flexibility to deliver a pop-up linear channel in support of its core linear channels, enabling increased coverage on high-concurrency matchdays via LTN’s fully managed, multicast global IP network. DAZN is able to bring up to eight concurrent matches to its distribution partners, said the company.
Bernd Brunner, DAZN head of linear channel, said, “We serve sports fans wherever they are with engaging, unique live experiences. In-play wagering involves incredibly demanding streaming requirements — fans enjoying the game from their local betting shops need to know their stream is as close to real-time as possible. LTN enables low latency from ingest to playout and distribution — and they understand how to provide simple, scalable, reliable services that our team can operate from anywhere. We see LTN as a partner for growth that helps us increase value and reach more audiences with exceptional sports content.”
Utilising the LTNLift/LTN Schedule playout solution, DAZN automates the creation and payout of new digital linear channels, delivered at low latency to digital platform provider iGameMedia, for onward distribution to betting outlets across the country. In addition, the solution enables the streamer to manage commercial and residential rights agreements while delivering concurrent live feeds to Amazon Prime Video subscribers.
Chris Myers, LTN EVP, chief revenue officer, added, “DAZN spearheads innovative linear channel creation and distribution strategies to engage new audiences with fan-first streaming experiences on any platform. Our unique partnership helps DAZN cost-efficiently scale its business with an ultra-flexible, easy-to-operate system that brings the biggest live events to fast-growing audiences with low latency transmission. We’re proud to support DAZN’s journey as it expands across new markets and drives global viewership.”
