Denmark’s DR and TV2 worked together with Rohde & Schwarz and Qualcomm to deliver tailored content to Tour de France fans using 5G.
The first three days of Tour de France 2022 were held in Denmark, starting with a time trial in Copenhagen on 1st July.
For the TV2/DR demonstration, the transmission used a Rohde & Schwarz TMU9evo medium power UHF transmitter installed in Copenhagen for the project. Content was prepared by TV2 as part of its host broadcaster productions with viewers able to watch the live, low latency broadcasts on smartphone-like devices from Qualcomm Technologies.
5G Broadcast is an open standard, built on the 3GPP Release 16 feature set. It offers network operators and broadcasters opportunities to create new consumer experiences.
“5G broadcast is an exciting new way for consumers to connect to live video broadcasts wherever they are, adding to the experience and engagement of events like the Tour de France,” said Manfred Reitmeier, VP broadcast and amplifier systems at Rohde & Schwarz. “This was part of a continuing programme of demonstrations in association with Qualcomm to showcase what this technology can deliver, and we are grateful for the participation of DR and TV2.”
Lorenzo Casaccia, VP technical standards at Qualcomm Europe, added “This was a great demonstration of the way that 5G Broadcast can bring a new viewing dimension. People enjoyed the spectacle of the racing in front of them, while keeping up to date with all the action via their mobile devices, all without the frustrations of network congestion, and creating new revenue opportunities for broadcasters and content providers.”