The BBC is reportedly set to announce plans to produce and distribute programmes for YouTube.
According to the FT, the broadcaster plans to create tailored shows that will debut on YouTube before being released on iPlayer and its Sounds platform. The paper says the deal could be announced as early as next week.
The move would enable the broadcaster to generate revenue via advertising when the programmes are watched outside of the UK.
The report suggests programmes created for YouTube will be aimed at younger audiences who are watching the Google-owned platform more than traditional broadcasters.
The agreement with YouTube is expected to cover the BBC’s domestic public service arm and formalise existing ties with BBC Studios, its commercial division, the newspaper added.
A limited amount of older programming could also be made available on YouTube, although that is not thought to be the main focus of the deal.
According to Barb, YouTube reached 51.9 million British viewers in December, narrowly surpassing the BBC’s 50.8 million.
The BBC and YouTube have declined to comment, said the FT.
