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Barcroft Studios launches new OTT channel, truly

Channel will debut on Pluto TV in the UK, Austria, Switzerland and Germany in early July

Factual production company Barcroft Studios (part of TVBEurope’s parent company Future) has launched truly, a new scheduled OTT channel.

The channel will debut on Pluto TV in the UK, Austria, Switzerland and Germany in early July.

Truly will include over 100 hours of documentary content, including premium factual programming licensed from a range of distribution partners, as well as short-form shows featured on Barcroft TV – now also renamed truly.

Sam Barcroft, CEO of Barcroft Studios said: “Our recent acquisition by Future has enabled us to take things up a level and launch a revolutionary new direct to consumer brand which exists across VoD services, social media platforms and scheduled TV.

“Our expansion onto these new platforms – starting with our launch on Pluto TV – signals an exciting new era for Barcroft Studios and we plan to launch more brands across multiple platforms, bringing premium shows to new audiences around the world.”