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Apple TV Plus ‘reaches 10 million subscribers’

Streamer reportedly looking for older content to boost its catalogue

Apple TV Plus has reportedly reached 10 million subscribers since its launch last year.

According to Bloomberg, the new SVoD service had reached 10 million subscribers by February, although that figure includes a lot of viewers who have access to the one-year free trial rather than active paying subscribers. Bloomberg says “only about half of that number have actively used the service.”

Apple is thought to have decided to start buying more content as the coronavirus pandemic shutdown has hit its own productions.

The company is believed to have paid $70 million for the rights to Tom Hanks’ new film, Greyhound, and is now actively looking for older content to boost its catalogue.

It’s believed it would take Apple two or three years for it to build an originals catalogue to enable it to compete against some of the other streaming services. Buying some classic shows and films could help fill that hole.

Earlier this year TVBEurope reported that Apple was looking to secure content deals with MGM, including the James Bond franchise. It’s also thought the company is looking at sport to boost its content offering.