Netflix, Disney Plus and Amazon Prime will control half of the world’s SVoD subscriptions by 2025 according to new figures from Digital TV Research.
Disney Plus will be the biggest winner, adding 142 million subscribers between 2019 and 2025 to take its total to 172 million. Netflix will add 91 million subscribers to total 263 million.
Overall, the analysts predict SVoD revenues for 138 countries will reach $100 billion by 2025; double from the $50 billion recorded in 2019.
The US will remain the SVoD revenue leader – adding nearly $18 billion between 2019 and 2025 to take its total to $42 billion. However, its share of global SVoD revenues will fall from 49 per cent in 2019 to 42 per cent in 2025.
The number of SVoD subscriptions will increase by 529 million between 2019 and 2025 to 1,170 million. China and the US will together account for 51 per cent of the global total by 2025. This is down from 63 per cent in 2019; indicating that other countries are growing faster.