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Analyst: Global pay-TV market set for highs and lows over next five years

Between 2021 and 2027, 86 countries are predicted to add pay-TV subs and 52 countries will lose subscribers

The global pay-TV market is set to add 19 million more subscribers between 2021 and 2027, but revenues will decline by $25 billion over the same period, according to a prediction from Digital TV Research.

Simon Murray, principal analyst at Digital TV Research, said: “Between 2021 and 2027, 86 countries will add pay-TV subs and 52 countries will lose subscribers. Most of the countries gaining pay-TV subscribers are developing nations, with low ARPUs. The US will be the biggest loser – down by 12 million subscribers.”

IPTV is expected to add 79 million subscribers globally between 2021 and 2027 to take its total to 439 million, while satellite TV will lose 10 million subscribers over the same period.

Revenues will decline in 70 of the 138 countries between 2021 and 2027, said the analysts, with the US experiencing a drop of $19 billion. Global satellite TV revenues will also drop by $14 billion, with digital cable down by $10 billion. Analogue cable will lose $1 billion but IPTV will grow slightly.