A+E Networks EMEA has announced an extension of its existing collaboration with Simplestream, aiming to upgrade its BLAZE streaming service in the UK.
The renewed agreement provides the free-to-air brand with Connected TV apps on Samsung, LG and VIDAA, supporting live channels and on-demand content via Simplestream’s App Platform.
The service aims to allow users to access A+E Network EMEA’s collection of FAST channels. The new applications – an addition to the apps for iOS, Android, Fire TV and tvOS – will showcase a new look for the channel and a new cross-device visual identity, said the companies.
Dan Finch, chief commercial officer at Simplestream, said: “It’s exciting to build on the success of the BLAZE digital service by doubling down on the offering. Mid-rolls on the broadcast feed and a raft of new FAST channels coming to the apps will provide Blaze with a more compelling solution than ever with live, FAST, and VoD. A hybrid CSAI and SSAI approach, together with Sky Media, will allow Blaze to be even more successful going forward.”
