Accedo is aiming to help sports broadcasters enter the metaverse with the launch of its new solution Xtend Sports, which uses existing web-based applications.
Users can create new metaverse experiences by embedding existing web-based applications into a metaverse environment, said the company.
The modular solution allows rights holders and broadcasters to choose only the add-ons they require, such as multicamera, live stats, or co-watching using XR powered avatars, added Accedo.
It can be easily integrated with any existing vendors and is monetisable through creation of sponsored interactive experiences or ad-placements. The multiplatform solution works with most common VR and AR headsets on the market.
José Somolinos, solutions strategist and XR lead, Accedo, said: “Most rights holders and broadcasters already have access to the right content to deliver an immersive experience, and many also have engaged audiences that are keen to interact with their services in new ways. This solution is designed to give sports organisations an easy and quick route to creating fully immersive metaverse experiences for sports fans. Looking ahead, we think there is also potential for other vertical focused XR solutions to be developed.”