Set-top-box solutions company 3 Screen Solutions (3SS) and UX technologists ContentWise have formed a partnership to employ artificial intelligence and machine learning to transform UX personalisation possibilities.
The two companies are combining their complementary technologies to create what they describe as a highly capable joint solution. ContentWise’s UX Engine is being integrated with 3Ready Control Centre, 3SS’ UX management and optimisation platform.
The solution will use a combination of AI-informed personalisation, proven UX optimisation, and automation, to create an operator-centric set of capabilities and toolset that “can transform the UX and galvanise the operator-subscriber relationship”.
It will help operators’ marketing teams and business planners achieve their business objectives, increase viewer engagement, grow revenues and reduce churn, said the partners.
“We want to empower service providers to create strong 1:1 connections with each subscriber, while at the same time, making operators’ lives easier,” said Paolo Romano, product manager at ContentWise.
“With our solution’s AI and the ability to surface meaningful data, we can bring true value via user-tailored experiences, meanwhile, we’re simplifying day-to-day UX management operations for service providers.”
Tomasz Dzikowski, product owner at 3SS added: “Personalisation has become a top priority for operators everywhere, but achieving it is complex: There is so much information out there, operators need to make sense of it all and highlight the most relevant content to drive consumer engagement.
“Merging 3Ready Control Centre’s powerful UX optimisation functionality with ContentWise’s advanced AI and ML capabilities enables the creation of captivating, truly individualised experiences.”