The Olympic Winter Games drove record viewership on Discovery’s digital platforms, according to the company.
Thanks to Beijing 2022, numbers of new paid subscribers to discovery+ were up by almost 50 per cent on PyeongChang 2018.
The company added that over 156 million Europeans visited Discovery’s platforms with over one billion streaming minutes consumed, 19 times more than 2018.
Streaming viewers on discovery+ and Eurosport were eight times higher and content consumption double that of the last Games, with average consumption exceeding seven hours per viewer.
The same trend was seen on linear television with viewers on average watching 24 per cent longer than PyeongChang 2018.
Discovery streaming and international president and CEO Jean-Briac Perrette said: “The Winter Olympics has proven to be a terrific success for discovery+ and all our channels and platforms across Europe.
“Discovery is leading the way in building global scale in streaming whilst also maintaining strength in traditional television viewership, significantly outperforming the market across both.
“Well over half of all new Olympics subscribers also enjoyed discovery+’s entertainment content, reinforcing the increased depth and value of our offering. These subscribers remain engaged and retained for longer, which meaningfully improves subscriber lifetime value.”
Discovery president of sports Andrew Georgiou added: “The Olympics is a standout example of how Discovery is unique in its ability to grow audience and engagement for sports and the greatest events in the world.
“It is a winning formula as we utilise our unrivalled scale across every platform, maximising reach and giving consumers the ability to watch wherever they choose. From discovery+ to our free-to-air networks and Eurosport channels, as well as live updates, news and on-demand video from our ad-supported digital and social platforms.”