Consulting and market research company, Kantar, has published VoD data for the UK streaming market across the April to June period.
The data show a surge for Warner Bros Discovery’s (WBD) market share in new paid-for subscriptions, with the company now the third most popular SVoD in the country. Sport content has been a key driver for 1 in 4 new subscribers. Kantar said the acceleration was boosted by advertising across online and social media channels, both hitting yearly highs in terms of their impact.
Subscriptions throughout the quarter were at their lowest in 12 months, with only 8 per cent of the UK population taking out a new VoD service.
Top spot was taken by Disney+, with 19 per cent share of the market and Prime Video returned to the number two position following a soft Q1, with Clarkson’s Farm responsible for 14 per cent of new subscriptions.
19.5 million British households now have at least one paid video streaming service, a fall of 300,000 from Q1, and the number of subscribers who would accept advertising for a cheaper service stands at 47 per cent, up from 42 per cent last quarter.
Commenting on the report, Kantar’s global insights director, Andrew Skerratt, said, “The latest data from our Entertainment on Demand study reveals the dynamic nature of the GB streaming market. Prime Video’s resurgence, driven by popular content like Clarkson’s Farm, highlights the importance of compelling content in retaining subscribers. Meanwhile, the strong performance of Disney+ and Netflix underscores their ability to consistently deliver engaging shows that resonate with diverse audiences. Understanding these trends and consumer preferences is crucial for streaming services aiming to maintain and grow their subscriber base in a highly competitive market.”
