According to the Sports Innovation Lab (SIL), co-watching or Watch Together technology is the “silver lining” of innovation for sport broadcasters during the pandemic.
SIL examined the key players that have launched various apps and technologies that let fans watch sport together, even when they are far apart.
The company looked at two measurements:
- Technology Alignment: determined through a company’s signal score as it relates to: watch parties, video chat, and voice chat.
- Market Validation: determined through a company’s signal score as it relates to leagues, venues, people, and partners.
Each of the companies measured was then allocated a title, Game Changers, MVPs, Challengers, and Prospects.
Sceenic was identified as the highest-ranking company for each measure due to the turnkey nature of its offering for video, OTT, IPTV or STB providers. The report also noted Sceenic’s partners and the experiences that they power in the market for clients such as BT Sport, LaLiga, and NPO.
“Seven years in development and refinement, our Watch Together technology stack is proving its worth in large scale deployments with BT Sport, T-Mobile Germany, NPO – Tour de France and others,” said Paul Bojarski, CEO, Sceenic. “What is now exciting is seeing how Watch Together actively supports our customers’ business objectives: the organic multiplier effect it brings to subscriber acquisition and retention, the powerful compliment of C2C word of mouth recommendations to machine learning, and the emergence of wholly original in-room interactive marketing/advertising opportunities.”