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Warner Bros Discovery Sports smashes US Open coverage

Compared to 2021's tournament, WBDS said this year's event saw streaming audiences on discovery plus more than double

Warner Bros Discovery Sports (WBDS) said its coverage of the US Open in 2022 has surpassed viewership and engagement records across all platforms.

The broadcaster has the rights to the tournament across a number of European markets.

Compared to 2021’s tournament, WBDS said this year’s event saw streaming audiences on discovery plus more than double (up 101 per cent), viewers watching on the Eurosport app rose by 50 per cent, and WBDS delivered more streaming minutes than ever before, up 55 per cent.

On linear television, audiences across Europe were up by 11 perv ent, with record viewing numbers for Eurosport’s coverage in Span (an increase of 311 per cent) and Poland (up by 78 per cent). This may have been driven by Spain’s Carlos Alcaraz and Poland’s Iga Świątek both claiming their first US Open titles.

In 2022, WBDS reported record audience engagement during the Australian Open, including securing double-digit growth across its streaming platforms and television channels. During Roland-Garros WBDS reported its highest ever tournament television audience on Eurosport while growing its streaming viewership on discovery+ and the Eurosport App by 78 per cent.