Sky and NOW have teamed up with the Dogs Trust charity to launch a pop-up TV channel over the Bonfire Night period.
The BonfireNight (sic) channel will feature films from both companies’ back catalogues that have been specially selected with the help of the charity to provide a calming environment for pets during a potentially stressful time. According to Dogs Trust statistics, almost half of all pet dogs are affected by the sounds of bonfire and fireworks displays.
Experts from Dogs Trust have created a playlist of 21 titles featuring feel-good films that help promote calmness among owners and their pets, with negatively-associated emotions and intense content ruled out.
A brand-new voice command has been added by Sky. Users saying the word “bark” into their Sky Glass or Sky Stream remote will be directed to a dedicated page allowing them access to the Bonfire Night collection.
Jamie Morris, Sky’s director of content strategy & performance, said: “As a dog lover myself, I know all too well how stressful Bonfire Night can be. That’s why we wanted to create something supportive to help dogs and their owners. Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we’ve delved into Sky Cinema’s extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support.”
The BonfireNight channel will be available on Sky channel 310 between November 1st and 6th. The collection will also be available on demand and with a NOW Cinema pass.
