Video delivery software supplier SeaChange International is deepening its collaboration with Amazon Web Services to add data analytics to its cloud-based video delivery platform.
Having worked together since 2016, SeaChange will now leverage AWS artificial intelligence and machine learning (ML) services to gain a deeper understanding of end-user engagement and improve customer business outcomes, it said.
With Amazon SageMaker, SeaChange customers can deploy ML use cases, such as predictive maintenance, computer vision and predicting the behaviour of customers, said the company.
“At SeaChange, we strive to provide our customers with the best technology available. By integrating Amazon Personalise into the SeaChange solution, we will equip our customers with the tools that increase end-user engagement by delivering personalised and relevant content recommendations catered to users’ consumption habits, content preferences and demographics,” said SeaChange senior vice president of global sales and marketing Chris Klimmer.
“Using Amazon SageMaker will also enable us to utilise AI and automated ML to further optimise the business performance of our customers’ services. Our platform will automatically merge data from various sources and deliver predictive insights to user behaviour, which in return allows our customers to prevent churn and increase user retention.”