German broadcaster ProSiebenSat.1 is launching a dedicated ultra high definition channel next week.
ProSiebenSat.1 UHD will carry select content from the broadcaster’s selection of channels.
The UHD channel officially launches on 13th August, which coincides with the start of the new Bundesliga season. ProSiebenSat.1 plans to broadcast the match between Borussia Mönchengladbach and Bayern Munich that night in UHD.
Nicole Agudo Berbel, managing director and chief distribution officer Seven.One Entertainment Group said:
More and more households are opting for optimal picture quality. This is also shown by the success of our HD channels. With ProSiebenSat.1 UHD we are igniting the next evolutionary stage and expanding the cooperation with our partner HD+ in this area. We will gradually expand the offer so that more and more people can see the highlights of our channels in UHD resolution.