A free platform that combines AI and neuroscience with a unique emotion-led approach to streaming categorisation has officially launched.
Moveme.tv helps viewers find what they want to watch by describing their mood using emotive words, or emojis.
The platform’s propriety AI system can accurately match film content with a specific emotional journey, enabling users to rapidly discover the content that’s relevant for them.
Funded by a grant from Innovate UK, the start-up undertook research with leading neuroscientists Dr Kathrin Kadosh and Dr Philip Dean at the University of Surrey. Moveme.tv was then able to develop its emotion-led algorithm that has now analysed 676,906 films.
It is available now in 118 countries, with a catalogue spanning all 516 streaming services.
moveme.tv founder and CEO, Ben Polkinghorne, said, “By tapping into our emotions, stimulating our senses, and creating a deep emotional bond with the characters and storylines, movies can significantly impact our moods. So, by simplifying how we find movies, we’re also effortlessly helping people to change their mood – as, when and how they want to.”
“We believe changing your mood changes everything. Our vision is to transform moods at the push of a button”.