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Live TV, VoD, video streaming see drops following easing of lockdown

Latest iteration of Havas Media report shows TV consumption is dropping as more people head out after lockdown

Live TV, video on demand and video streaming have all seen drops in consumption over the past month according to the latest Havas Media report.

The report looks at consumer behaviour and media consumption based on a survey of 1,472 UK respondents and was conducted over a 24-hour period from the 20th to the 21st July 2020.

Its latest iteration reveals that over the last four weeks there has been a six per cent net decrease in those claiming to watch more live TV than they did prior to lockdown.

There has also been a two per cent net decrease for streaming services such as Netflix and Amazon Prime, and one per cent net decrease for video-on-demand platforms.

“It’s been four weeks since we last looked at the UK’s media consumption during Covid-19, and during that time there have been notable declines in the consumption of many media channels, as people begin to return to some form of normality,” said Eva Grimmett, Chief Strategy Officer, Havas Media Group.

“However, there’s some positive news for newspaper and magazine brands, a sector that has been hugely impacted by the pandemic, with small increases in consumption over the last month.”