Kantar has released its UK Q3 Entertainment on Demand (EoD) data, which focuses on the period between July and September.
The period saw the number of British households with at least one paid streaming service rise to 19.6 million, up 77,000 against the Q2 figure. With a 21 per cent share, Disney+ retained the number one position in terms of new subscriptions, a place it has held since displacing AppleTV+ in Q2.
While subscriber growth remains essentially flat at Netflix, churn has been minimised with customer satisfaction rising consistently. With its ad tier selected by almost 60 per cent of new subscribers, the streamer is well positioned to grow its bottom line, said the report.
NOW also maintained its share of new paid subscriptions during the quarter, with one in three new subscribers joining to watch HBO’s House of the Dragon.
The report also showed:
- AppleTV+ held third place in new subscription share
- A focus on football helped Warner Bros. Discovery hold fourth place
- The launch of new FAST service Tubi in July increased competition in the sector
Commenting on the data, Dominic Sunnebo, global insights director at Kantar’s Worldpanel division, said, “The big SVoD/AVoD streaming services are competing on production quality with leading shows keeping viewer engagement strong. However, Disney+ proves that the power of promotion can still make waves in the highly competitive UK streaming market. Industry accolades have further boosted the profile of its shows and subscription deals with British household brands are drawing new subscribers to the streaming service at a time when the market is beginning to show signs of new growth.”
View Kantar’s interactive data visualisation for more information.
