UK telco EE has introduced a new AI-powered content discovery feature to its EE TV service.
Smart Search then presents the results from across live TV, on-demand libraries and streaming apps on EE TV.
The company has also launched Mood Matcher, which enables viewers to describe what they’re looking for by mood, theme, plot element or even a favourite one-liner.
The launch comes as new EE consumer research highlights how difficult choosing something to watch has become, with 41 per cent of TV viewers stating they want to discover new content but don’t know where to start.
Luciano Oliveira, director of product, Home & TV, EE said: “Choosing what to watch shouldn’t be hard, but for millions of households, it genuinely is. We’ve all lost half an hour to scrolling, or given up and rewatched something familiar just to end the debate.
“Smart Search and Mood Matcher are our answer to that: describe what you’re in the mood for, answer a few quick questions, and EE TV does the rest.”
