BT is launching a new set top box with support for 4K HDR and Dolby Atmos.
BT Box Pro also gives BT customers 1TB of storage, as well as the ability to record three shows and watch a fourth at the same time.
Although available initially with a wired connection, BT says it expects to update the box to make it WiFi capable later this year.
Chandru Lakshminarayanan, TV and Sport propositions director, BT said, “We’ve seen a huge growth in 4K HDR content and we’re excited that the new BT TV Box Pro supports such an immersive way of viewing.
“We’ve seen such great feedback since launching our flexible TV plans and now the award-winning platform is about to enter the next generation of viewing. We’ve got lots more planned, which I can’t wait to share with our customers shortly.”