Pay-TV penetration in the United States will continue to decline over the next few years, dropping to under 50 per cent by 2026 according to analysis from Digital TV Research.
The analysts forecast the US will have 60 million pay-TV subscribers by 2027; declining from 105 million in the peak year of 2010.
The number of households without a pay-TV subscription will rise from 11.34 million in 2010 to 72.86 million in 2027 due mainly to cord-cutting, added the analysts.
Simon Murray, principal analyst at Digital TV Research, said: “The US lost 6 million pay-TV subscribers each year from 2019 to 2021. Losses will decrease from now on, but the 2027 total will be 12 million lower than 2021.”
Pay TV revenues peaked in 2014, at $101 billion. They are expected to continue to decline by $48 billion between 2014 and 2027; halving the total to $53 billion.