Sony is expanding its sports business with the acquisition of KinaTrax, which provides markerless motion capture technology for in-game performance data on athletes.
According to the company, KinaTrax will bring its mo-cap technology to help Sony customers use sports data for athletes, teams, leagues and fans.
The company said KinaTrax joins Hawk-Eye, Beyond Sports and Pulselive in its sports businesses, with “a shared commitment to deliver best-in-class officiating, broadcast and digital solutions” to the world of sport.
Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports said: “By welcoming KinaTrax into the family, we are excited to further expand our offering, under our mission of unlocking the power and emotion of sport through data.”
Steven Cadavid, president of KinaTrax added: “We’re excited to become part of Sony and its sports businesses, and to bring our know-how to complement the powerful tech Hawk-Eye, Pulselive, and Beyond Sports have developed and are delivering today.
“The future of sports is in deeper data tracking and the creation of smarter insights through innovative technology.”
Financial details of the acquisition were not revealed.
