New electric off-road racing series Extreme E has selected with Red Bee Media to support its broadcast package worldwide.
Red Bee Media will provide satellite distribution services to major broadcasters around the globe, picking up live signals from Extreme E’s production gallery and transmitting them through global satellite networks via its distribution hub in Hilversum in the Netherlands.
In addition, Red Bee Media will also provide a digital distribution hub/network which will be used to transcode and live stream Extreme E’s race content on all of their digital platforms. Extreme E will also utilise Red Bee’s OTT platform for global live streaming on the championship’s website and other digital assets.
Ali Russell, chief marketing officer at Extreme E said: “This support from Red Bee Media adds up to Extreme E being able to reach a truly global audience. In line with the championships environmental and sustainability missions, there will be no spectators on site, so it is imperative the broadcast product is right, and shared with as many screens as possible.
“I’m delighted to be working with Red Bee Media, a company that has a track-record in delivering content far and wide.”