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LiveU heads to the cloud with new broadcast orchestration platform

Platform connects everyone involved in the production including engineers, editorial, presenters, reporters, announcers, and guests using a single platform

LiveU is launching Air Control, a new broadcast orchestration platform based in the cloud.

The platform is built for broadcasters and aims to make it easier to choreograph live production workflows.

According to LiveU, Air Control removes the need for additional computers, servers, or hardware as well as the need to use consumer software in the broadcast workflow. Instead, teams can work with the devices, laptops, phones, and tablets they use daily, while benefiting from a professional service.

Air Control is an integral part of LiveU’s live video ecosystem, said the company. It connects everyone involved in the production including engineers, editorial, presenters, reporters, announcers, and guests using a single platform.

WebRTC and LiveU’s Reliable Transport (LRT) are both embedded inside Air Control. The platform uses WebRTC’s low latency for collaboration and LRT’s quality and reliability to achieve broadcast video quality.

“When these two technologies are combined in Air Control, we can optimise both the orchestration workflow and ensure pristine delivery,” said Daniel Pisarski, VP of engineering at LiveU.

“WebRTC can achieve latency as low as 150 milliseconds, and it can run in any modern web browser. LRT is optimised for quality regardless of the network conditions. It leverages packet reordering, automatic resend and forward error correction and adaptive bitrate encoding,” he added.

“Air Control removes risk and complexity by replacing general-purpose, consumer-based video conferencing solutions with a robust broadcast-grade orchestration and transmission tool, leveraging LiveU assets and giving production crews a complete solution to manage all of the human elements of a live remote production,” added Ronen Artman, VP marketing at LiveU.