Gravity Media is set to provide the broadcast backbone for this summer’s Pho3nix Sub7 and Sub8 events in Germany.
The events, due to take place on 5th or 6th June at the Dekra Lausitzring, will see male and female athletes swim 3.8 kilometres, cycle 180km, and run 42.2km.
Alistair Brownlee and Kristian Blummenfelt are aiming to complete the challenge in under seven hours with Nicola Spirig and Lucy Charles-Barclay aiming for under eight hours.
The event will involve a 9.5-hour live broadcast: 8 hours of live racing bookended with pre- and post-show content, featuring a host of special guests, pre-recorded content and technical analysis.
The broadcast will be globally available for free via streams on sub7sub8.com, as well the Pho3nix Foundation YouTube and Facebook platforms.
“It’s a pleasure for Gravity Media to be working alongside Mana Group to bring the Sub 7 Sub 8 project to global screens,” said Mike Purcell, head of production for Gravity Media in Australia. “This innovative and gruelling triathlon world record event will be matched by our innovative broadcast technology to engage fans through interactivity and immersion by being put in the athletes’ shoes through backstories and on-screen race data analytics.”