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Gravity Media sees a 4K UHD summer of sport with Canon lens acquisition

Company has invested in over 70 new lenses as it sees increase in demand from rental customers

Gravity Media has invested in more than 70 new lenses from Canon for the global summer of sport.

The company has ordered 25 units of both the 7.5-180mm 4K UHD servo zoom and focus and the 4.3-60mm 4K UHD wide angle servo lenses. The order also includes a number of other Canon CJ servo and UJ box lenses, all of which will be available Gravity’s clients this summer to deliver UHD programming to sporting audiences.

Canon’s 4.3 60mm lens

According to the company, the investment in the new kit comes in direct response to increasing customer demand for a wide range of premium 4K lens products.

Ed Tischler, managing director of Gravity Media in EMEA said: “With the games taking place in Tokyo, Euro 2020 and Copa América all running consecutively – as well as the return of a full calendar of regular annual sporting fixtures – 2021 is set to be an incredible year for live sport.

“We’re delighted to be able to provide our support to help clients deliver their programming using these new premium Canon lenses. Top quality products and first-class presentation are at the cornerstone of what we do and our clients keep coming back because they know they can always expect both from us.”