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Gravity Media invests in cameras, monitors from Sony

Equipment is currently being employed on this year's summer of sport, and then will be available for use on-set or in post production

Gravity Media has invested in a number of cameras and monitors from Sony in order to meet the demands of this summer’s sports events.

The company has acquired 11 HDC-P50 cameras, 11 BVM-HX310 4K professional master monitors and nine LMD-A170 Full HD LCD monitors.

The HDC-P50 is a lightweight PoV camera with a lightweight, compact camera body. Gravity said it provides its OB technology teams with the flexibility to operate in a fixed camera position, or in any number of space-limited situations such as crane jibs or helicopter camera mounts.

The newly acquired monitors will return to the company’s base in Watford following this summer’s sports events, where they will be available for use in studios, on-set or in post production.

Ed Tischler, managing director of Gravity Media in EMEA, commented: “Every good live broadcast has to start with the best-quality camera systems available. That’s one of the reasons why we continually return to Sony; we know the build quality that goes into their systems and the image quality that’s captured on location. This is especially important ahead of what’s one of the busiest periods for our teams.

“The addition of these cameras and these monitors from Sony to our world-leading live production workflows means we’re able to deliver the best-quality live programming from the world’s most important live events. That’s what our clients expect from our teams and it’s what this investment ensures we’re delivering.”