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Grass Valley signs $25m deal with Qvest as it unveils new corporate identity

Under the strapline ‘We Love Live’, Grass Valley says it is positioning for the future of live media and entertainment, while announcing a $25m global enterprise agreement with Qvest

Grass Valley has signed a $25 million, multi-year contract with Qvest, a leading consultant, systems architect and media technology provider for digital transformation, that will see the two companies |combine their complementary strengths and market offerings to meet the demands of today’s dynamic media industry”.

The deal has been announced as part of Grass Valley unveiling its new corporate identity under the banner ‘We Love Live’, that serves to “underpin its vision for the future of the media and entertainment market”. Similarly, Qvest has also rebranded from Qvest Media as the two companies announce their partnership.

“The media and entertainment industry is evolving at an astonishing rate with audiences demanding more content across a greater number of devices,” said Christian Massmann, CSO, Qvest. “Our customers are the cornerstone of the M&E space, ranging from news networks to sports broadcasters, video streaming services, and major film studios. These technology-reliant operators demand state-of-the-art solutions that enable them to differentiate their services and maintain a competitive edge. To offer this to our customers, in addition to our technology and transformation expertise we have built up a worldwide partner network of first-class product manufacturers over many years. By also working closer with the Grass Valley team in future, we are able to share market insights, align our technology roadmaps and leverage greater purchasing.”

Tim Shoulders, CEO and president, Grass Valley, added, “We are delighted to be embarking on this next phase of the strategic partnership with Qvest and look forward to jointly realising the benefits of the win-win enterprise agreement. Over the past 20-years, we have forged a powerful alliance and this next step will further strengthen our technology and business collaboration and will provide customers with world-class solutions that address both current operational challenges and longer-term transformational goals.”

New identity 


Under the strapline of “We Love Live”, Grass Valley has launched a new corporate identity and marketing campaign that sets out its vision for the future of the market.

“Every goal, every encore, every story… live is forever and in the DNA of everyone at Grass Valley. We empower our customers to deliver the live moments that matter to people across the globe, from anywhere to everywhere, across billions of devices,” Shoulders explained as he set out the company’s new look and strategy on a virtual press call.

“Today, we are strengthening our mission to support our customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies. We are focused on giving today’s media companies the agility they need to produce and deliver compelling live content and guide them towards flexible operating models that embody choice and streamlined workflows to enable economic transformation.”

Neil Maycock, the company’s CMO and general manager of playout, added, “The Grass Valley name is trusted across media and entertainment, reflecting decades of industry experience and deep knowledge of how to deliver premium live content. We have refreshed our corporate identity to position Grass Valley for the future as we support the ongoing transformation of the media companies producing the world’s most valuable content while driving market-leading innovation.”

The company pointed to its ongoing roadmap to launch new solutions and partnerships, enabling third-party partners to work together to improve live content production and distribution workflows. The new corporate identity, it said, embodies the collaborative nature of the Grass Valley Media Universe.

Shoulders concluded, “Originally scheduled to be unveiled at the NAB Show in Las Vegas, the new Grass Valley visual identity reflects the foundations on which our brand is built: the GVMU partner ecosystem, our technical excellence, the trust we’ve built across the media sector, the flexibility we bring to our customers, the insight we provide into the evolution of the market, and our drive to innovate and support media companies in their transition to a cloud-based future.”