EVS is launching IPD-VIA Create, a new web-based editing app that has been designed in collaboration with Blackbird.
The app can be employed by users of EVS’ end-to-end live production asset management (PAM) solution – MediaCeption Signature – to access a non-linear editing (NLE) tool all within the same platform.
IPD-VIA Create has been designed in collaboration with Blackbird and is fully integrated into EVS’ ecosystem, which means users can work with their assets from anywhere in the world and immediately view and push edited content to craft editors or directly distribute it in broadcast quality to multiple channels.
The application provides an easy-to-use 9×16 video framing effect, a powerful colour correction feature, and the choice between Thumbnail and Timeline displays, said EVS. It is also designed to be a perfect toolset for storyboard editing, enabling journalists and producers to begin drafting the first cut of their stories while the action is happening.
Nicolas Bourdon, chief marketing officer at EVS said: “Every single component of our MediaCeption Signature solution has been built on EVS’ deep expertise and experience in live production. And since the edit-while-capture concept is at the heart of everything we do, this is a huge time saver for MediaCeption Signature users who can begin working on their projects while feeds are still being recorded and ingested.
“IPD-VIA Create is an exciting addition to our end-to-end live PAM workflow, as it enables faster and more efficient editing in live production, which ultimately will help production teams reach the finish line faster.”
Blackbird CEO Ian McDonough described the editing platform’s integration into IPD-VIA Create as “huge” for the company.
“We’ve been talking about OEM partners and building through partnerships for a while now. But this really is a massive inflection of scale for us,” he told TVBEurope. “EVS has plans to penetrate the market very deeply with this product. They’re world leaders in terms of live events, live sports, and news and entertainment production. So we see Blackbird being very heavily penetrated into the tier one, tier two and tier three markets around the world on the back of this excellent new product. It’s transformational for Blackbird, it’s transformational for everyone involved.”
EVS and Blackbird have been working on the integration for “quite a while” added McDonough. “We actually did our first cooperation with EVS in early 2021 around the Summer Games. That was kind of first testing the water out between the two companies to check that our software development engineers can work closely together.
“We deepened that relationship through 2021 and since then, the two teams have been working really well with each other, Blackbird’s development team and the EVS team in Belgium, to develop this groundbreaking product,” he continued. “They saw that the industry was waking up to the Blackbird solution and how we can edit during capture, which can save huge amounts of time, huge amounts of cost, and get content turned around very quickly for the end viewer as well.”
Leveraging Blackbird’s cloud-native technology means the app can be deployed either on-premises or in the cloud, depending on the needs of the production.
“It’s quite interesting that Blackbird is known as a cloud company, but this technology is currently in an on prem environment,” said McDonough. “It allows EVS customers to have a bridge from being on prem potentially to the cloud in the future. We expect this to become much more cloud-based over the period of the deal we have with EVS. It shows the versatility of Blackbird as well.”